Versace launched a new fragrance for men called Eros in 2012 at the Cannes. It is inspired by and deeply connected with Greek mythology. The aim of this edition is to reveal and release unrestrained passion and to accentuate desire. The fragrance was named after Greek god of love and son of goddess Aphrodite Eros. This is not the first time Versace has been inspired by ancient Greece. Gianni Versace raised his fashion empire and took goddess Medusa as symbol of the brand to adorn numerous products of the house among them also the new flacon of men's fragrance Eros. The new perfume Eros is the first in the past five years to be launched and aimed at men. Eros is truly the DNA of the house of Versace explains Donatella. We have a Greek motive making us think about ancient Greece antiquities and mythology.